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Fern Plant

Leveraging behavioural sciences for conservation

with Dr. Brock Bergseth

Humans are not just the cause of the problem, we are also the solution.

Nearly all of today's most pressing environmental and conservation issues are caused by humans. Despite this, conservation efforts tend to focus on habitat loss, endangered species, or degrading ecology, rather than addressing the root cause - human behaviour.

 

If we want to solve environmental issues we have to change people's behaviours. Whether its consumers, corporations, policy makers, or other types of resource users, we all have a common underpinning factor - our humanity, and our shared evolutionary background.​

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This is where human behavioural sciences shine - Dr. Brock Bergseth uses the behavioural sciences to study, understand, and influence people's environmental behaviours, transforming people from problems to solutions. Often times, this requires less effort than you think - simple tweaks to the way issues are discussed, how options are presented, sharing stories, or correcting misperceptions can have big results.​​​​​​

Forest Aerial View

Brock uses a multi-disciplinary approach to conservation that blends speaking, research, writing & consulting to foster a deep and lasting connection between people and the natural world

Banana Leaves

Brock regularly shares his vision and research at world-leading institutions, organisations, and venues across the globe. 

Trees

Brock writes about environmental issues, solutions, and human behaviour for popular media outlets and audiences.  

Aerial View of Coast

Brock's multi-disciplinary research focuses on the intersection of humans and nature, and what changes can be made to reduce issues like illegal fishing, overfishing, and poaching.

Image by Dan Meyers

Human behavioural sciences can be used to address most environmental issues, by revealing simple fixes or changes to practice that can lead to better outcomes. 

Image by Joan Li

Brock blends the latest findings and approaches from behavioural economics, sociology, criminology and psychology to understand and change problematic human behaviours in environmental contexts

Why trust Brock?

  • Brock has more than a decade of cross-sectoral experience examining and addressing complex and pervasive problems in environmental conservation

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  • ​He is a world-leading expert in compliance management and addressing illegal environmental behaviours, with a focus on Marine Protected Areas​

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  • He is an award-winning research scientist and scientific communicator - audience reach of more than 6.5 million people

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  • ​​Brock has guest lectured at world-leading institutions including Oxford, Stanford, UCSB, and the Great Barrier Reef Marine Park

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  • ​He has frequently consulted on projects including social and ecological monitoring, enforcement and compliance in protected areas, human behaviour change, and human rights in environment​

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Brock profile pic English countryside.jpeg

Does your organisation have a human-centric environmental problem?
 

Brock frequently speaks, consults, and writes for organisations that need to understand and influence human behaviour in environmental settings. Get in touch using the form below!

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© Brock Bergseth

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